Major international events don’t just transform stadiums and sporting arenas; they transform entire cities. As Queensland prepares to host the Olympic and Paralympic Games in 2032, businesses across Southeast Queensland are beginning to realise the extraordinary opportunity sitting right above their heads. High-rise building signage.
When billions of viewers tune in from around the world, Olympic coverage won’t just include athletes competing – they’ll showcase skylines and attractions around key venues and stadiums. By arranging high-rise signage installation on buildings in those areas, local businesses can put their brand in front of a global audience.
The potential for free television exposure doesn’t come around often, so now is the time to start thinking about your business signage – and importantly, how you can have it safely installed and maintained.
Key Areas For High Rise Building Signage Installations
Brisbane
Major Brisbane venues will be at the centre of global media coverage, including a brand-new stadium in Victoria Park, the National Aquatic Centre in Spring Hill, and the Brisbane Showgrounds (which will be revamped into a state-of-the-art Athlete Village).
Drone footage will extend beyond the stadium walls, capturing the city’s atmosphere across suburbs such as South Brisbane, Fortitude Valley, and the CBD. Positioned correctly, high-rise building signage can appear in skyline shots and aerial footage. Demand for billboard space will be fierce, so businesses should be quick to secure a prime building position.
Sunshine Coast
The Sunshine Coast will be home to several Olympic venues. Locations such as Maroochydore and Caloundra will feature heavily in tourism and broadcast coverage. Businesses with high-rise buildings near the Sunshine Coast Stadium and Athlete Village, located within the Maroochydore City Centre, have an incredible opportunity to position their brand for long-term visibility and marketing exposure that traditional advertising can’t replicate.
Gold Coast
The Gold Coast is sure to feature prominently in media coverage of The Games, highlighting the stunning beaches and skyline of Surfers Paradise, as well as key venues including the Gold Coast Hockey Centre in Labrador, and the Gold Coast Arena, a brand new development due to commence in Southport in 2027. This makes high-rise signage installation on the Gold Coast especially valuable.
Why Rope Access is Perfect For High Rise Signage Installation
Television cameras, helicopters and drones notoriously capture wide angles of a city skyline, making high-rise signage the best opportunity for brand exposure. This is where rope access installation plays a crucial role. Traditional access methods such as scaffolding or cranes can be costly and disruptive, particularly in busy commercial districts. Rope access allows technicians to safely reach difficult locations and install signage efficiently, even at significant heights.
Once installed, ongoing signage maintenance is essential. Sub-tropical and coastal weather conditions, including strong winds, salt air and UV exposure, can take a toll on signage. If neglected, this can lead to reduced visibility, structural damage and even safety issues. With regular maintenance and cleaning, you can be certain your signage is safe, compliant, protected from harsh weather and pollutants, and looking immaculate 24/7.
Choose Expert Rope Access Signage Installation and Maintenance
If you’re keen to capitalise on the advertising opportunities of Brisbane 2032, chat with Gecko Rope Access. Our skilled rope access technicians have extensive experience in high-rise signage installation, inspections, maintenance and repairs. To secure premium signage placement, you may need to arrange installation well before The Games begin, but with a reliable maintenance plan in place, keeping your signage in pristine condition is simple.
To discuss a customised solution for your high-rise signage needs, contact Gecko Rope Access today.