Have you ever looked at a spot on your high-rise and thought, ‘How good would some signage look up there?’
Imagine cars streaming past, packed with bored occupants stuck in traffic, looking for something to occupy or entertain them.
Lo and behold — there it is!
Your sign.
Maybe it answers the question, ‘Where should I invest my bonus to get the best return?’
Or it makes the kids laugh with a play on intergenerational differences – so now dad’s looking up at what you have to say.
It could be as simple as your logo — crisp and classy, or as complex as a graphic meant to get people thinking.
Regardless of what your product or message is, there’s no better way to harness the power of repeated messaging than to place it where no one can miss it.
But how on earth would you get it up there?
How High-Rise Signage Installation Works
As you can imagine, high rise signage installation is a complex technical undertaking. It must be handled by a professional team with the skills training and experience to successfully manage the project from start to finish.
To begin with, the proposed site will need a structural assessment to ensure that the planned signage can be safely supported.
Council approvals may be required, so make sure you choose an installer who knows the requirements here in the Gold Coast.
Once you have the go-ahead, sturdy wind-resistant brackets and anchors will be installed to make sure that no matter the weather, your sign is staying put.
Installers may include licenced electricians who handle lighting aspects and trade abseilers who need to access tricky spots during the install.
Depending on the location, swing stages, elevated work platforms and/or cranes may be used to transport components and secure them to the building.
It is also important that a safety zone is set up on the ground and anywhere else with public or worker access.
Choosing a reputable team will help ensure that your signage installation goes smoothly, so that the only press you get is about how good your building is looking.
Why High-Rise Signage Should Be on Your Agenda
The façade of your building is the first thing people see when they approach.
Whether it’s clean and well-maintained or dirty and falling apart, you’re already sending a message on the quality of your offering.
The same applies to your signage. Absent signage is confusing, (and a missed opportunity), while worn out signage indicates a tired company.
If you’re serious about your business, it’s time to get serious about your signage!
Why else does it matter?
Brand Reinvigoration
If your signage has been looking a little sad, or you’ve rebranded to a fresh new look, some shiny new high-rise signage is a great way to signal that you’re back and ready to be taken seriously.
It attracts attention and gets people talking about your brand.
Low Season Boost
If you’re expecting things to quieten down soon, it’s the perfect time to get this sort of project underway.
You’ll have fewer comings and goings to worry about — and once it’s done, your capacity to attract new clients or guests will be vastly improved.
All Eyes on YOU for the Olympics
With the world soon to arrive on our doorstep, there’s no better time to start preparing for the influx of tourists.
People will be visiting, videoing and posting about everything they see, so make sure your brand is looking top-notch.
Get a Team That Knows the Ropes
To ensure that your high-rise signage installation goes smoothly and has the impact you want, make sure to go with the local team that has proven expertise.
The team at Gecko Rope Access is at home in high places, producing quality results in tricky situations – and they have the portfolio to prove it.
If the job is sky-high, look no further.